Shortfills are underfilled bottles of nicotine-free e-liquid designed to leave room for a nicotine shot. They became common because UK rules limit nicotine-containing refill bottles sold to consumers to 10 ml.
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Vape juice is the liquid used in refillable vapes, pod kits, and many modern vaping devices. You may also see the same product described as vape liquid, eliquid, or eliquids, and in everyday shopping these terms usually refer to the same category.
This guide is designed to help adult shoppers compare vape juice, understand the main types of eliquids, choose the right strength, and find the right vape liquid for their device. If you are shopping for vape juice UK products, the main things to compare are nicotine type, PG/VG ratio, bottle size, flavour profile, and device compatibility.
Vape liquid quick highlights:

Vape juice has different names. Let’s explain each and every one.
| Term | Description |
|---|---|
| 💧 Vape juice | A consumer-friendly term for the liquid used in refillable vapes and pod kits. In most cases, vape juice means the same thing as vape liquid, e-liquid, or eliquid. Vape and Go treats both Vape Juice and Vape Liquid as core keywords, reflecting how commonly both terms are used by shoppers. |
| 🧪 Eliquid | A condensed spelling of e-liquid. It refers to the same product as vape juice: the liquid that goes into a vape device and is available in different nicotine strengths, blends, and flavours. Eliquid is mostly just a spelling variant rather than a different product type. |
| 💦 Liquid | In vaping, liquid is casual shorthand for vape liquid or e-liquid. It usually means the same thing, but by itself it is less precise, because “liquid” could refer to many things outside vaping. On vape shop pages, it normally refers to bottled vape liquid. |
| 📦 Eliquids | Simply the plural of eliquid. It means more than one vape liquid product, or a whole category of bottled vape liquids. For example, a shop may say it sells a wide range of eliquids in different flavours and strengths. |
| 🧴 Vape liquid | A more descriptive term for the liquid used in vape devices. It is effectively the same as vape juice and eliquid, but it sounds a bit more literal and product-focused. In the Vape and Go brief, vape liquids include both nicotine salt and freebase 50/50 formulations. |
| 🧂 Nic salt eliquids | These are eliquids made with nicotine salts rather than standard freebase nicotine. In the Vape and Go brief, nicotine salts are described as smoother on the throat and faster in nicotine delivery, which is why they are commonly used in prefilled pods and refillable pod systems; refillable pods are stated to work with 50/50 freebase or nicotine salt blends. |
The simplest way to think about it is this:
Quick distinction: nic salts vs freebase

What vape juice is
Vape juice is the liquid that turns into vapour when heated by a vaping device. It delivers flavour and, if included, nicotine.
Many shoppers use different names for the same thing. Vape juice, vape liquid, eliquid, and eliquids are all widely used terms in the UK market.
What vape liquid is made from
Most vape liquid products contain four main parts:
Each part changes how the eliquid performs. PG helps carry flavour and adds throat hit, while VG adds body and vapour density.
Why there are different names like eliquid and eliquids
The term eliquid is simply another way of writing e-liquid. The plural eliquids is often used on collection pages, filters, and search results.
That means if you search for vape juice, vape liquid, eliquid, or eliquids, you are usually looking for the same kind of product. The real difference comes from format, strength, and device suitability.

Choosing the right vape juice is not only about flavour. The wrong liquid for your device can affect wicking, vapour output, and how smooth or harsh the inhale feels.
A thinner vape liquid usually works better in pod kits. A thicker high-VG eliquid is usually better in more powerful devices.
The main things to compare before you buy
Before choosing any vape juice, compare these points:
This keeps shopping simple. It also makes it easier to find eliquids that actually suit the way you vape.
A practical way to shop vape juice UK ranges
If you are browsing a large vape juice UK collection, start with your device first. Then narrow the results by liquid type, strength, and flavour family.
That one step makes a big difference. It stops you buying a bottle that looks appealing but does not suit your kit.
There are several main types of vape juice, and each one is designed for a slightly different user or device style. The most common choices are nic salts, freebase vape liquid, and shortfills.
The best option depends on how you like your inhale to feel, how much nicotine you want, and whether you use a compact pod kit or a more advanced device.
Nic salts are one of the most popular forms of vape juice for refillable pod kits. They are often chosen by adult users who want a smoother inhale at stronger nicotine levels.
This type of vape liquid is commonly paired with low-power pod systems. It is a practical option if you want a strong nicotine delivery without needing large vapour output.
Freebase vape liquid is another core category in eliquids. It is available in a broad range of strengths and often gives a more noticeable throat hit than nic salts.
Many adult users choose freebase eliquid in 50/50 blends for refillable kits. It is especially common in 10 ml bottles.
Shortfills are larger bottles of vape juice sold without nicotine. They leave space in the bottle for a nicotine shot if needed.
This type of eliquid is usually chosen by adult users with more powerful kits. Shortfills are popular when you want larger bottle sizes and a lower-cost-per-ml option.
A 50/50 vape liquid uses an even balance of PG and VG. This is one of the most versatile styles of eliquid because it works well in many pod kits and starter devices.
If you want a simple and dependable format, 50/50 vape juice is often the easiest place to start. It balances flavour, throat hit, and everyday compatibility.
High-VG eliquids are thicker and are usually designed for higher-powered devices. They are commonly used in shortfills and tend to produce more vapour.
They are not usually the best choice for smaller pod kits. A compact device often performs better with thinner vape liquid.
| Type of Vape Juice | Best For | Common Strengths | Typical Device Match | Main Benefit |
|---|---|---|---|---|
| Nic salts | Adult users who want a smoother inhale | 5 mg, 10 mg, 20 mg | Pod kits, refillable pods | Smooth nicotine delivery |
| Freebase vape liquid | Users who want more throat hit | 3 mg, 6 mg, 12 mg, 18 mg | Pod kits, starter kits | Familiar inhale feel |
| 50/50 eliquid | Everyday use and broad compatibility | 3 mg to 20 mg | Pod kits, MTL devices | Balanced performance |
| Shortfill vape juice | Larger-bottle users | 0 mg before nic shots | Advanced kits, sub-ohm devices | More bottle volume |
| High VG eliquids | Higher vapour output | Usually low nicotine | Powerful devices | Denser vapour |
A simple way to choose vape juice is to work backwards from your device:
This is more useful than choosing by flavour name alone. The right flavour still matters, but device fit should come first.
A simple buying rule
If you are not sure what to pick, start with a small bottle of 50/50 vape liquid or nic salt vape juice. That is usually the most flexible and lowest-risk starting point for adult users with refillable pod kits.
Tip: The easiest way to avoid a bad match is to check whether your kit is designed for pod-style eliquids or thicker shortfill vape juice.

Flavour is one of the main reasons people keep using the same vape juice again and again. It is also one of the easiest ways to narrow a big collection of eliquids.
Fruit vape juice
Fruit remains one of the strongest flavour categories in vape juice shopping. It includes everything from simple single-fruit profiles to layered blends with citrus, berries, tropical notes, or cooling effects.
Fruit vape liquid often works especially well in pod kits because the flavour usually feels clear and direct.
Menthol and ice vape liquid
Menthol and ice-style eliquids are popular because they add a fresh finish. Some are fully mint-led, while others combine fruit and ice for a cooler edge.
This flavour family is often chosen by adult users who want a cleaner aftertaste or a sharper inhale.
Tobacco eliquid
Tobacco eliquid is a practical category for adult smokers who want a more familiar flavour profile. Some tobacco blends are plain and dry, while others include sweeter or smoother notes.
This can be a useful starting point if you do not want a bright fruit or dessert-style vape juice.
Dessert and sweet vape juice
Dessert-style vape juice includes bakery, custard, candy, and other sweet profiles. These flavours are often fuller and richer than fruit or menthol.
For some users, dessert eliquids are ideal as an occasional change. For others, they become an all-day choice.
Drink-inspired eliquids
Drink-inspired eliquids include flavours such as lemonade, cola, and other beverage-style blends. These often sit between fruit and sweet profiles, which makes them a versatile part of many vape liquid ranges.
They are especially popular in nic salt vape juice, where bold flavour delivery is often a priority.
Popular flavour categories at a glance
| Flavour Family | What It Usually Offers | Why People Choose It |
|---|---|---|
| Fruit vape juice | Bright, juicy, fresh flavours | Easy to enjoy and widely available |
| Menthol / Ice vape liquid | Cool finish, crisp edge | Fresh and clean-tasting |
| Tobacco eliquid | Familiar, often drier flavour | Useful for adult smokers |
| Dessert eliquids | Rich, creamy, sweeter profiles | Full and indulgent flavour |
| Drink-inspired vape juice | Fizzy, layered, soda-style notes | Bold and distinctive taste |
Use this simple process:
1. Start with flavours you already like
If you enjoy fruit, mint, desserts, or tobacco in other products, begin there.
2. Match the flavour to your device
Some adult users prefer nic salt eliquids in pod kits, while others choose different vape liquid formats for refillable devices or shortfills.
3. Choose a small bottle first
Testing smaller bottles makes it easier to compare eliquids before buying more.
4. Try more than one flavour family
This helps you find out whether you prefer fruit, menthol, tobacco, dessert, or drink-style vape juice.
Best for beginners:
Best for variety seekers:
Best for pod users:
Tip: If you are unsure which vape juice flavours to choose, start with one fruit, one menthol, and one tobacco or dessert option. That gives you a simple way to compare different eliquids without overbuying.
When comparing vape juice flavour options, focus on:
That gives you a much clearer way to shop than choosing by name alone.
In short: the best vape juice flavours are the ones that suit your taste, your device, and your preferred style of vaping. Testing a few well-chosen eliquids is usually the easiest way to find the right fit.
How to avoid flavour fatigue
Using one strong flavour all day can make it feel less noticeable over time. That is why many adult users keep more than one vape juice option on hand.
A simple rotation could include:
That gives variety without making shopping complicated.
A practical first order for vape juice shoppers
If you are new to bottled eliquids, keep the first order simple. Buy a few small bottles instead of one large bottle.
A good starter mix could be:
This gives you a useful comparison and makes repeat buying easier.
Tip: If you are testing a new flavour family, start with 10 ml vape juice. Small bottles are the easiest way to compare eliquids without overcommitting.

Bottle size shapes how you buy vape juice, how often you reorder, and how much flexibility you have. The most common choices are 10 ml vape liquid bottles and larger shortfill formats.
A small bottle gives freedom to test flavours and strengths. A larger bottle usually gives better long-term value.
10 ml vape juice bottles
10 ml vape juice is one of the most common formats in the UK for nicotine-containing eliquids. It is practical, easy to carry, and widely used for nic salts and 50/50 freebase vape liquid.
This format is ideal if you like trying different flavours. It also makes sense if you use a refillable pod kit and want a simple everyday option.
50 ml shortfill vape juice
A 50 ml shortfill is a larger bottle of vape juice sold without nicotine. It leaves space for a nicotine shot if required.
This format is often chosen by adult users who want more liquid in one bottle and use a compatible advanced device.
100 ml shortfill eliquids
100 ml shortfill eliquids are mainly about value and volume. They suit adult users who already know the flavour they want and use kits that work well with thicker, higher-VG vape liquid.
They are usually not the best first choice if you are still testing flavours or strengths.
Bottle type comparison
| Bottle Format | Best For | Nicotine Included? | Typical Use |
|---|---|---|---|
| 10 ml vape juice | Pod users, testers, everyday carry | Often yes | Nic salts and 50/50 vape liquid |
| 50 ml shortfill | Regular users with suitable kits | Usually no | Add nicotine shot if needed |
| 100 ml shortfill | Higher-volume users | Usually no | Better value per ml |
When smaller vape liquid bottles make sense
Choose smaller vape liquid bottles if:
This is why 10 ml vape juice UK products stay so popular. They are flexible and easy to manage.
When larger eliquids make sense
Choose larger eliquids if:
Large bottles are usually about confidence and consistency rather than experimentation.
Nicotine shots and shortfill vape juice
Nicotine shots are mainly relevant when you buy nicotine-free shortfill vape juice. They are not usually needed for standard 10 ml vape liquid because the nicotine is already included if it is a nicotine-containing product.
This helps separate the two main buying journeys:
The easiest way to choose a bottle size
Use this simple rule:
That keeps the decision straightforward.
Storage matters whatever size you buy
All vape juice should be stored in a cool, dark place with the cap tightly closed. Good storage helps protect flavour quality and nicotine stability over time.
It also makes sense to keep different strengths and flavour profiles clearly separated if you rotate multiple eliquids.

Vapers often look for known names when buying vape juice, including Bar Juice 5000, Elux Nic Salt, Kingston, Vampire Vape, Doozy Vape, Lost Mary, IVG, Hayati, Vaporesso, and OXVA.
Some of these names are directly tied to eliquids. Others are strongly linked to hardware, pods, or complete systems that shape what kind of vape liquid works best.
Brands known for eliquids
Names such as Bar Juice 5000, Elux Nic Salt, Kingston, Vampire Vape, and Doozy Vape are especially relevant when you are browsing bottled vape juice and eliquids.
These names help when you want to compare flavour style, format, and repeat-buy familiarity.
Brands known for refillable device ecosystems
Vaporesso and OXVA are especially important when shopping by device compatibility. Many adult users do not only search for “best eliquid.” They search for the best vape liquid for a Vaporesso XROS or OXVA pod device.
This is where device matching matters. Most refillable pod kits from these brands are usually best with nic salts or 50/50 vape juice.
Brands linked to pod and prefilled product habits
Lost Mary, IVG, and Hayati are important brand names in the wider Vape and Go range. These names are often recognised by adult users who already know flavour-led pod products.
That makes them relevant on a vape juice UK page too. Many users compare bottled vape juice against the flavour style they already know from pods or ready-to-use formats.
The most practical brand-led process looks like this:
This is far more useful than picking by packaging or name alone.
A practical vape juice brand and compatibility table
| Brand / Entity | Why It Matters | Best Vape Juice Match |
|---|---|---|
| Bar Juice 5000 | Recognised for flavour-led e-liquid shopping | Often searched within nic salt style browsing |
| Elux Nic Salt | Strong nic salt relevance | Best suited to pod-style vape liquid shopping |
| Kingston | Established e-liquid recognition | Useful for adult users comparing bottled eliquids |
| Vampire Vape | Well-known e-liquid brand | Good for flavour-led 10 ml vape juice shopping |
| Doozy Vape | Popular flavour-led range | Useful for broad eliquid browsing |
| Lost Mary | Strong pod and flavour recognition | Relevant for users comparing refillable vs prefilled habits |
| IVG | Recognised across pods and liquids | Useful for flavour-led and device-led shoppers |
| Hayati | Known in modern pod-led shopping | Relevant for users comparing convenience and refillable options |
| Vaporesso | Refillable pod and kit ecosystem | Usually best with 50/50 vape liquid or nic salts |
| OXVA | Pod device compatibility | Usually best with pod-friendly eliquids |
Shortfills are underfilled bottles of nicotine-free e-liquid designed to leave room for a nicotine shot. They became common because UK rules limit nicotine-containing refill bottles sold to consumers to 10 ml.
For standard UK consumer products, check for clear nicotine strength labelling, the required nicotine warning, child-resistant and tamper-evident packaging, and bottle sizes and strengths that fit the rules. As a quick check, nicotine-containing refill bottles should not exceed 10 ml and 20 mg/ml.
No. It has been illegal to sell or supply single-use vapes in the UK since 1 June 2025, but reusable and refillable vapes can still be sold.
Yes, vape juice is legal in the UK when it is sold under the current consumer-product rules. Those rules cover things like nicotine strength limits, refill bottle size, packaging, and labelling.
Because UK consumer rules cap the maximum size of a nicotine-containing refill container at 10 ml. That is one of the main reasons shortfills are sold nicotine-free and larger bottles of nicotine e-liquid are not standard retail products.
Yes, but airport liquid rules still matter. In UK hand luggage, liquids must be in containers of 100 ml or less, and they need to go in a transparent, re-sealable plastic bag.
Heat and sunlight can speed up the breakdown of e-liquid and reduce flavour quality over time. That is why storage advice consistently recommends keeping bottles sealed and out of direct light.
Store vape juice in a cool, dark place, tightly sealed, and away from direct sunlight. Light, air, and heat can shorten its usable life and affect flavour quality.
Yes, e-liquid does age, even if it does not “go off” in the same way as food. If a bottle is very old, the flavour may be weaker and the nicotine may be less effective, so it is best to check the printed date and use your judgment.
A commonly used rule of thumb is that opened e-liquid is best used within about a year, while sealed bottles are often marked for around two years from manufacture. Over time, flavour can fade and nicotine strength can drop.
Flavour preference is personal, but common categories across UK e-liquid ranges include fruit, menthol, tobacco, and dessert. Those are usually the safest starting points if you are not sure what to try first.
Not always. Nic salt e-liquids are usually best in lower-powered pod or MTL kits, and using them in high-power coils can make the vape feel too harsh.
A nicotine shot is a small, high-strength unflavoured e-liquid that you add to a shortfill bottle to create a lower final nicotine strength. For example, adding one 10 ml nic shot to a 50 ml shortfill usually creates 60 ml of 3 mg e-liquid.
Vape juice is the liquid used in a vape device. The NHS describes e-liquid as the liquid heated by an e-cigarette and says it typically contains nicotine, propylene glycol, vegetable glycerine, and flavourings.
For most beginners, a simple 50/50 vape liquid or nic salt e-liquid in a refillable pod kit is the easiest place to start. Familiar flavour categories such as fruit, menthol, or tobacco can also make the first choice easier.
Sub-ohm kits usually work best with thicker, high-VG e-liquids. These liquids are designed for more powerful devices and larger vapour production.
For most pod kits, thinner liquids work best, especially 50/50, high-PG, or nic salt e-liquids. These are better matched to low-powered MTL-style devices and higher-resistance coils.
A 50/50 e-liquid balances PG and VG, which usually means a good mix of flavour, throat hit, and easy wicking in smaller devices. High-VG liquids are thicker, smoother, and designed for more vapour, so they are better suited to more powerful kits.
For standard consumer products in the UK, the maximum legal nicotine strength for e-liquid is 20 mg/ml. Nicotine-containing refill containers are also limited to 10 ml.
“mg” usually means mg/ml, which is the concentration of nicotine in the liquid. In other words, it tells you how many milligrams of nicotine there are in each millilitre of vape juice.
Your starting strength usually depends on your previous smoking habits, the type of device you use, and whether you prefer nic salts or freebase. In practice, lower strengths are more common in stronger devices, while higher strengths are more common in pod-style kits.
Nic salt e-liquids are generally smoother at higher strengths and are absorbed faster, while freebase e-liquids tend to give a stronger throat hit. That is why nic salts are often chosen for pod kits, while freebase is common in standard 10 ml bottles and lower strengths.
No. Some e-liquids contain nicotine, while others are sold at 0 mg, and shortfills are typically nicotine-free until you add a nic shot.
Most vape juice contains propylene glycol (PG), vegetable glycerine (VG), flavourings, and often nicotine. Some bottles are nicotine-free, especially shortfills.
Yes. In normal retail use, vape juice, e-liquid, and vape liquid all refer to the same product category, even though different shops may prefer different wording.