What is Vape Juice / Vape E-Liquid?
Vape juice — also called vape liquid, e-liquid, or e-juice — is the liquid that powers vape devices, producing vapour when heated. It delivers flavour, optional nicotine, and the throat hit or smoothness that vapers prefer. Made from a blend of propylene glycol (PG), vegetable glycerine (VG), flavourings, and sometimes nicotine, it’s available in a range of strengths, VG/PG ratios, and flavour profiles to suit every vaping style.
E-liquids are made for all kinds of devices, from MTL pod kits like Elf Bar ELFA to sub-ohm tanks designed for high-VG blends. At Vape and Go, every vape juice is fully TPD-compliant, clearly labelled, and intended for adult users aged 18 and over.
Vape Juice vs Vape Liquid vs Vape E-Liquid
These names refer to the same thing — the liquid inside your vape that creates flavour and vapour. Some people prefer “vape juice” or “vape liquid,” while others use “e-liquid” or “e-juice.” The difference comes down to brand style or regional use, not ingredients.
All types are made to produce consistent vapour and flavour. The only real variation is nicotine type — freebase or nicotine salt — which changes how quickly the nicotine hits and how smooth the inhale feels.
| Term | Common Usage | Who Uses It Most | Meaning |
| Vape Juice | Everyday, casual term | General vapers | Most popular name for e-liquid, widely used in conversation and online. |
| Vape Liquid | Retail & product listings, especially in the UK | Online stores, packaging | Often seen on UK websites and product labels. |
| Vape E-Liquid | Industry-standard term | Manufacturers, retailers | Formal name used in regulations, guides, and professional contexts. |
| E-Juice | Informal, often in US markets | Casual/DIY vaping community | Alternative slang for vape juice or e-liquid. |
No matter which name you come across, they all refer to the same thing — the liquid for vape devices that turns into vapour when heated. Understanding this makes shopping for your favourite flavours and nicotine strengths much easier.
The 4 Main Ingredients in Vape Liquid
All vape liquid contains a blend of base ingredients and flavourings, each playing a specific role in the vaping experience. The balance of these components determines the flavour intensity, vapour production, and throat hit you’ll get from your vape.
- PG (Propylene Glycol): A thin, clear liquid that carries flavour exceptionally well and delivers a sharper throat hit, similar to smoking. Higher PG blends are ideal for vapers who prioritise flavour clarity and a more pronounced sensation.
- VG (Vegetable Glycerine): A thicker, sweeter liquid responsible for producing large clouds of vapour and adding smoothness to each inhale. High VG blends are popular with cloud chasers and direct-to-lung (DTL) vapers.
- Nicotine (Optional): Can be added as freebase nicotine or nic salts, depending on the desired vaping style. Nicotine provides satisfaction for ex-smokers, while nicotine-free e-liquids cater to flavour-focused vapers.
- Flavourings: Food-grade flavour concentrates create the taste of your vape juice, ranging from desserts and fruits to menthol, tobacco, and drinks-inspired blends.
The PG/VG ratio, along with the type and amount of nicotine, shapes the overall vaping experience — from bold flavour and intense throat hit to smooth, cloud-filled inhales.
| Ingredient |
Purpose & Effect on Vaping Experience |
Best For |
| PG (Propylene Glycol) |
Carries flavour effectively and delivers a sharper throat hit, similar to smoking. |
Vapers who want clear, strong flavours and a noticeable throat sensation. |
| VG (Vegetable Glycerine) |
Produces dense vapour clouds and adds smoothness to each inhale. |
Cloud chasers and those who prefer a smoother inhale. |
| Nicotine (Optional) |
Provides satisfaction for ex-smokers. Available as freebase (stronger throat hit) or nic salts (smoother, faster hit). |
Users transitioning from smoking or those needing nicotine satisfaction. |
| Flavourings |
Food-grade concentrates that create taste profiles such as dessert, fruit, menthol, tobacco, and drinks. |
Anyone looking for variety in flavours and vaping styles. |
Freebase Nicotine Vape Liquid vs Nic Salts
Both types contain nicotine, but the difference lies in how they’re absorbed and how they feel.
Freebase vape liquid delivers a stronger throat hit, making it ideal for users who prefer a cigarette-like sensation. It’s usually found in 10 ml e-liquid bottles and 70/30 VG/PG blends for sub-ohm vaping.
Nicotine salt vape liquid offers smoother hits and faster absorption, perfect for pod kits and low-wattage MTL devices. Popular options include Vampire Vape, Bar Juice 5000, and Hayati E-Liquid, available in 10 mg and 20 mg nic salt strengths.
At Vape and Go, you’ll find nicotine vape liquids in fruity, menthol, dessert, and tobacco blends — from blueberry ice to vanilla caramel tobacco — all made for reliable performance and consistent taste.
UK TPD Regulations for E-Liquid
All vape juice and e-liquid sold in the UK must meet strict TPD (Tobacco Products Directive) standards to ensure quality, safety, and clear consumer information. These rules apply to every vape liquid with nicotine, covering packaging, strength, and testing before products reach the market.
Key legal requirements for vape juice sold in the UK include:
- 10 ml bottle limit for nicotine-containing e-liquids.
- Maximum nicotine strength of 20 mg/ml.
- Child-resistant packaging to prevent accidental access.
- Clear labelling with ingredient lists, nicotine content, and health warnings.
- Product testing to verify safety and compliance before sale.
These standards ensure that every vape liquid available to UK consumers meets strict safety and quality guidelines.
For users who prefer larger bottles, shortfills offer a legal and flexible option. These nicotine-free e-liquids come in 50 ml, 60 ml, or 100 ml bottles, leaving space for a nicotine shot to reach your preferred strength. Shortfills are ideal for high-VG blends and are popular with experienced vapers who want more flavour and vapour per fill.
At Vape and Go, every vape liquid stocked is TPD-compliant and verified for authenticity. You can order 10 ml bottles or larger shortfills with fast, next-day delivery anywhere in the UK—so you can always keep your favourite flavours ready to vape.
How to Use Vape Juice / E-Liquid
Using vape juice is straightforward once you understand your device. The aim is to enjoy clean flavour, smooth vapour, and the right nicotine strength for your preference. Always check that your vape kit is compatible with the e-liquid you choose — pod systems usually work best with nicotine salts, while sub-ohm devices perform better with freebase blends.
For refillable pods or tanks, remove the mouthpiece or top cap and fill up to the indicated line with your selected vape liquid. Allow the coil to absorb the liquid for a few minutes before vaping to avoid dry hits. Pod kits designed for mouth-to-lung vaping, such as Elf Bar ELFA or Vaporesso XROS, pair well with 50/50 nic salt e-liquids in 10 ml bottles. High-power sub-ohm kits are better suited to 50 ml or 100 ml high-VG bottles that produce thicker vapour and a smoother inhale.
Before each use, shake the e-liquid bottle to mix the ingredients evenly, and store it in a cool, dry place away from sunlight. Replace the coil or pod whenever the flavour becomes dull or vapour production drops. Following your kit manufacturer’s instructions will keep performance and taste consistent.
All vape juice available from Vape and Go includes clear details on VG/PG ratio, nicotine level, and flavour profile, making it easy to choose the right liquid for your vaping style.
Why Choose Vape Juice / Vape Liquid / Vape E-Liquid?
Choosing the right vape juice is about more than flavour. It’s about matching your e-liquid to your device, preferred nicotine strength, and the type of draw you enjoy. The range at Vape and Go is designed to deliver consistent taste, reliable vapour, and the best value for adult vapers across the UK.
- Wide variety of flavours: Enjoy fruity blends like strawberry, blueberry, and mango, or try creamy dessert, menthol, tobacco, and drinks-inspired profiles such as pink lemonade and cola.
- Customisable nicotine strengths: Available in options from nicotine-free to 20 mg for a tailored experience.
- Choice of VG/PG ratios: Pick 50/50 for balanced flavour and throat hit, or high-VG blends for thicker clouds and smoother inhales.
- Compatible with all devices: Works with both mouth-to-lung (MTL) pod kits and direct-to-lung (DTL) sub-ohm tanks.
- Cost-effective options: Save with multi-buy deals and larger shortfill bottles in 50 ml or 100 ml sizes.
- TPD-compliant and UK legal: Every vape liquid is tested, certified, and sold in child-resistant packaging that meets strict UK safety and quality standards.
With hundreds of flavour combinations and top brands like Vampire Vape, Bar Juice 5000, and Doozy Vape, Vape and Go makes finding your next favourite vape juice simple and enjoyable.
How to Choose the Best Vape Juice for Your Needs
Finding the right vape juice depends on your vaping style, nicotine preference, and the experience you want. Some vapers prefer a bold flavour and strong throat hit, while others look for smooth vapour and rich taste. Matching your e-liquid to your habits and device will give you the most satisfying results.
Nicotine vs Nicotine-Free Vape Juice
Vape juice containing nicotine is ideal for adults who still enjoy the sensation of traditional cigarettes. It’s available in multiple strengths, giving you the option to choose a mild or more intense hit. Nicotine salts provide a smooth draw and quick absorption, while freebase liquids deliver a stronger throat hit.
Nicotine-free vape liquid is made for flavour-focused users, casual vapers, and cloud enthusiasts. It’s also a smart choice for anyone gradually cutting down on nicotine. Deciding if you need nicotine helps narrow your options and makes choosing the right e-liquid simple.
Vape Juice Nicotine Strength Guide
Picking the correct nicotine strength affects how your vape juice tastes, feels, and performs. The table below helps match your experience level to the right strength:
| Strength |
Nicotine Level (mg/ml) |
Best For |
Throat Hit Level |
| Nicotine-Free |
0 mg |
Flavour chasers, cloud enthusiasts, or those quitting nicotine entirely. |
None – smoothest vape |
| Low |
3–6 mg |
Light smokers or casual vapers wanting a gentle nicotine hit. |
Mild |
| Medium |
9–12 mg |
Moderate smokers seeking a balanced flavour and noticeable satisfaction. |
Moderate |
| High |
18–20 mg |
Heavy smokers transitioning to vaping who need maximum satisfaction. |
Strong |
Choosing the right strength ensures your vape juice delivers the exact experience you’re after — from a smooth, cloud-filled inhale to a sharper, cigarette-like throat hit.
How to Choose the Right Nicotine Vape Juice & VG/PG Ratio
The VG/PG ratio in your nicotine vape juice has a big impact on flavour delivery, vapour density, and throat feel. Matching it to your device and vaping style is key.
- 50/50 blends – An even mix of VG (Vegetable Glycerine) and PG (Propylene Glycol) designed for mouth-to-lung (MTL) vaping. These provide clean flavour, a balanced throat hit, and work best with compact pod kits and starter vape pens.
- High VG e-liquids – Contain 70% VG or more for thicker vapour and smoother inhales. Perfect for direct-to-lung (DTL) vaping with high-power sub-ohm tanks or box mods.
Always pair your vape liquid with a compatible device to avoid leaks, dry hits, or weak flavour. If you prefer a smoother experience without nicotine, explore Vape and Go’s nicotine-free e-liquids in popular flavours like blueberry, mango, strawberry, and pink lemonade.
Vape E-Liquid Flavours
Choosing the right vape e-liquid flavour is one of the best parts of vaping. The collection at Vape and Go includes fruity, dessert, menthol, tobacco, and drinks-inspired options—giving you endless ways to customise your experience. If you prefer sweetness, an icy edge, or a smooth, rich finish, you’ll find the perfect vape juice to match your taste.
Fruity Vape Juice
Fruity vape juice delivers bright, juicy flavour with every puff. These blends range from zesty citrus to rich berries and tropical mixes, making them perfect for all-day use in both pod kits and sub-ohm tanks. Customer favourites in 2025 include mango, watermelon, and mixed berry for their balanced sweetness and refreshing aftertaste.
Popular Fruity E-Liquid Flavours at Vape and Go
Below is a selection of fruit-based flavours available at Vape and Go:
Acai, Apple, Apricot, Banana, Blackberry, Blackcurrant, Blue Raspberry, Blueberry, Cherry, Citrus, Cranberry, Dragon Fruit, Grape, Grapefruit, Guava, Honeydew, Jackfruit, Kiwi, Lemon, Lime, Lychee, Mango, Melon, Mixed Berries, Orange, Papaya, Passion Fruit, Peach, Pear, Pineapple, Plum, Pomegranate, Raspberry, Rhubarb, Strawberry, Tangerine, Tropical Fruit, Watermelon.
Dessert E-Liquids
Dessert vape liquids recreate the taste of puddings, pastries, and sweets without the sugar. These smooth, indulgent blends are ideal after a meal or as an all-day treat. Current best-sellers include custard, cheesecake, and caramel, known for their creamy inhale and rich, satisfying finish.
Popular Dessert Vape Liquid Flavours
Apple Pie, Biscuit, Cake, Caramel, Cereal, Cheesecake, Cookies, Crumble, Donuts, French Toast, Graham Cracker, Honey, Ice Cream, Icing, Jam, Maple Syrup, Pancake, Pastry, Peanut Butter, Popcorn, Popsicle, Rice Pudding, Shortcake, Sorbet, Toast, Waffle, Yogurt, Butterscotch, Chocolate, Cream, Custard, Fudge, Marshmallow, Sherbet, Sugar, Syrup, Taffy, Toffee.
Menthol & Mint Vape Liquids
Menthol and mint e-liquids offer a crisp, cooling sensation that’s perfect for vapers who want a clean finish. They refresh the palate, mix well with fruit flavours, and deliver a sharper throat hit for an energising vape. Popular choices include pure peppermint and icy fruit combinations like cherry ice or blueberry ice.
Menthol and Mint Flavour Options
Menthol, Mint, Peppermint, Spearmint, Eucalyptus.
Tobacco Vape Juice
Tobacco vape juice is ideal for adults who want a familiar, authentic taste similar to traditional cigarettes. Many modern blends include subtle hints of vanilla, caramel, or nut for added depth. Classic tobacco flavours remain a staple for MTL pod users who enjoy a smooth, earthy draw.
Tobacco Flavour Options
Classic Tobacco, Smooth Tobacco, Caramel Tobacco, Vanilla Tobacco, Nut Tobacco.
Drinks & Unique Blend E-Liquids
Drinks-inspired vape liquids capture the flavours of coffee, cola, tea, and cocktail favourites, creating something a little different from the usual fruit or dessert profiles. Unique blends often mix drinks with fruit or sweet elements for layered complexity. Iced coffee, rum and cola, and mojito are among the most popular flavours in 2025.
Popular Drinks and Unique Flavours
Bubblegum, Candy Floss, Coffee, Cola, Elderflower, Energy Drink, Fizzy Soda, Ice, Lemonade, Milkshake, Mojito, Rum, Tea, Whisky, Almond, Aloe Vera, Aniseed, Cinnamon, Ginger, Hazelnut, Pecan, Pistachio, Vanilla, Walnut.
See All Available Vape Liquid Flavours:
Best Vape Juice Brands in the UK
Vape and Go stocks only the most trusted vape juice brands in the UK, offering authentic flavours, consistent performance, and full TPD compliance. Each e-liquid brand in the collection is carefully chosen for flavour quality, smooth vapour, and reliability across different devices. From fruity blends and creamy desserts to menthol and tobacco options, these names deliver the taste and satisfaction vapers expect.
Top Vape Liquid Brands Available at Vape and Go:
- Hayati E Liquids – Known for bold, full-bodied flavours and consistent vapour production, ideal for all-day vaping.
- Elux E Liquids – A favourite for smooth, balanced blends with a wide variety of flavour profiles.
- Crystal E Liquids – Popular for clean, intense flavour delivery and high-quality formulations.
- Elfliq E Liquids – The bottled e-liquid version of Elf Bar’s best-selling disposable flavours.
- Vampire Vape E Liquids – Creators of the legendary Heisenberg flavour and a leading UK brand loved for variety and quality.
- Heisenberg E Liquids – A cult classic flavour profile combining fruit and menthol for a unique vaping experience.
- Bar Juice E Liquids – Replicates the taste of popular disposable vape bars in a refillable e-liquid format.
- Riot E Liquids – Known for punchy, innovative blends including hybrid nicotine formulations.
- Lost Mary E Liquids – Smooth, sweet, and flavour-packed, inspired by their hit disposable range.
- IVG E Liquids – Award-winning UK brand offering everything from sherbet fizz to creamy dessert profiles.
These vape juice brands cover every taste, VG/PG ratio, and nicotine strength—making it easy to find the perfect match for your pod kit, tank, or mod. Every bottle sold at Vape and Go is genuine, TPD-compliant, and ready for fast UK delivery.
See All Available E Liquids Brands
Vape Juice Bottle Sizes & Types
Choosing the right bottle size and blend for your vape juice makes a noticeable difference in flavour, vapour, and convenience. Vape and Go offers several options to suit every vaping style, from compact 10 ml bottles to value-packed shortfills for advanced users.
10 ml Vape Juice Bottles – TPD-Compliant and Ready to Use
These small bottles are made for nicotine-containing e-liquids and meet UK TPD regulations for safety and quality. Each bottle contains a maximum nicotine strength of 20 mg/ml and is sealed in child-resistant packaging. Compact and easy to carry, they’re perfect for everyday use or for switching between flavours throughout the day.
50 ml and 100 ml Shortfill E-Liquids – Mix Your Own Nicotine Strength
Shortfills are larger bottles of nicotine-free vape liquid with extra space to add a nicotine shot. They’re ideal for vapers who want more flexibility and better value. Simply add a nic shot to reach your preferred strength. Shortfills are especially popular for fruity, dessert, and menthol flavours, giving you more variety without frequent refills.
High-VG vs 50/50 Vape Liquids – Finding the Right Ratio
The VG/PG ratio affects vapour thickness, flavour, and throat hit. High VG e-liquids (70% VG or more) produce dense clouds and a smooth inhale, ideal for direct-to-lung (DTL) vaping with sub-ohm kits. 50/50 blends balance vapour and flavour, providing a cleaner taste and stronger throat hit—perfect for mouth-to-lung (MTL) devices such as pod kits and starter vape pens.
Every vape juice at Vape and Go is clearly labelled with its VG/PG ratio, nicotine strength, and flavour profile, so you can choose the exact type that fits your vaping style.
Why Buy Vape Juice from Vape and Go?
For anyone looking for the best vape juice in the UK, Vape and Go is a trusted choice for quality, value, and fast delivery. Every product is authentic, fully TPD-compliant, and tested to meet UK safety standards, giving you confidence with every purchase.
- Unbeatable multi-buy offers: Mix and match top vape juice brands such as Vampire Vape, Bar Juice 5000, and Doozy Vape to save more on every order.
- Free UK delivery over £35: Enjoy quick, reliable shipping with same-day dispatch on qualifying orders.
- Compliant and safe: Each e-liquid follows strict TPD guidelines for packaging, labelling, and nicotine limits.
- Trusted by UK vapers: Thousands of verified 5-star Trustpilot reviews highlight Vape and Go’s commitment to quality, fast service, and customer care.
From classic tobacco and refreshing menthol to sweet fruit blends, Vape and Go makes finding premium vape liquid simple, affordable, and dependable.
Key Takeaways on Vape Juice & E-Liquid in the UK
Understanding the essentials of vape juice helps you choose the right flavour, strength, and blend for your device. Here’s a quick overview of what to keep in mind when buying e-liquid in the UK:
- Vape juice, vape liquid, and e-liquid all describe the same thing — the liquid that powers vape devices and produces vapour.
- Available in both nicotine and nicotine-free options to suit every vaping preference.
- UK TPD rules limit nicotine e-liquids to 10 ml bottles and a maximum strength of 20 mg; shortfills offer larger, nicotine-free alternatives.
- VG/PG ratio matters — 50/50 blends are ideal for mouth-to-lung (MTL) vaping, while high-VG liquids suit direct-to-lung (DTL) vaping and cloud chasing.
- Flavour categories include fruit, dessert, menthol, tobacco, and drinks-inspired blends, with hundreds of options available.
- Leading brands such as Hayati, Elux, Elfliq, Vampire Vape, Riot, and IVG provide trusted quality and consistent flavour.
- Vape and Go offers multi-buy deals, free UK delivery on orders over £35, and a full range of TPD-compliant products.
These key points make it easier to find the vape juice that fits your taste, nicotine strength, and vaping style.
