What is Vape Juice / Vape E-Liquid?
Vape juice — also known as vape liquid, e-liquid, or e-juice — is the liquid that fuels vape devices, creating vapour when heated. It delivers flavour, optional nicotine, and the throat hit or smoothness vapers prefer. Made from a blend of base ingredients, flavourings, and sometimes nicotine, it’s available in multiple strengths, PG/VG ratios, and flavour profiles to suit any vaping style.
Whether you’re using a beginner-friendly pod kit or an advanced sub-ohm tank, all e-liquids are designed for compatibility with the right devices.
Vape Juice vs Vape Liquid vs Vape E-Liquid
| Term | Common Usage | Who Uses It Most | Meaning |
| Vape Juice | Everyday, casual term | General vapers | Most popular name for e-liquid, widely used in conversation and online. |
| Vape Liquid | Retail & product listings, especially in the UK | Online stores, packaging | Often seen on UK websites and product labels. |
| Vape E-Liquid | Industry-standard term | Manufacturers, retailers | Formal name used in regulations, guides, and professional contexts. |
| E-Juice | Informal, often in US markets | Casual/DIY vaping community | Alternative slang for vape juice or e-liquid. |
No matter which name you come across, they all refer to the same thing — the liquid for vape devices that turns into vapour when heated. Understanding this makes shopping for your favourite flavours and nicotine strengths much easier.
The 4 Main Ingredients in Vape Liquid
All vape liquid contains a blend of base ingredients and flavourings, each playing a specific role in the vaping experience. The balance of these components determines the flavour intensity, vapour production, and throat hit you’ll get from your vape.
- PG (Propylene Glycol): A thin, clear liquid that carries flavour exceptionally well and delivers a sharper throat hit, similar to smoking. Higher PG blends are ideal for vapers who prioritise flavour clarity and a more pronounced sensation.
- VG (Vegetable Glycerine): A thicker, sweeter liquid responsible for producing large clouds of vapour and adding smoothness to each inhale. High VG blends are popular with cloud chasers and direct-to-lung (DTL) vapers.
- Nicotine (Optional): Can be added as freebase nicotine or nic salts, depending on the desired vaping style. Nicotine provides satisfaction for ex-smokers, while nicotine-free e-liquids cater to flavour-focused vapers.
- Flavourings: Food-grade flavour concentrates create the taste of your vape juice, ranging from desserts and fruits to menthol, tobacco, and drinks-inspired blends.
The PG/VG ratio, along with the type and amount of nicotine, shapes the overall vaping experience — from bold flavour and intense throat hit to smooth, cloud-filled inhales.
| Ingredient |
Purpose & Effect on Vaping Experience |
Best For |
| PG (Propylene Glycol) |
Carries flavour effectively and delivers a sharper throat hit, similar to smoking. |
Vapers who want clear, strong flavours and a noticeable throat sensation. |
| VG (Vegetable Glycerine) |
Produces dense vapour clouds and adds smoothness to each inhale. |
Cloud chasers and those who prefer a smoother inhale. |
| Nicotine (Optional) |
Provides satisfaction for ex-smokers. Available as freebase (stronger throat hit) or nic salts (smoother, faster hit). |
Users transitioning from smoking or those needing nicotine satisfaction. |
| Flavourings |
Food-grade concentrates that create taste profiles such as dessert, fruit, menthol, tobacco, and drinks. |
Anyone looking for variety in flavours and vaping styles. |
Freebase Nicotine Vape Liquid vs Nic Salts
Freebase nicotine vape liquid is the traditional form used in most e-liquids. It offers a stronger throat hit at higher strengths and works best for vapers who prefer a sensation similar to smoking. Freebase nicotine is ideal for moderate to heavy smokers transitioning to vaping, especially in lower VG blends designed for mouth-to-lung (MTL) devices.
Nicotine salts (nic salts) are a newer form of nicotine, designed to be absorbed into the bloodstream more quickly for faster satisfaction. They provide a smoother throat hit even at higher strengths, making them a popular choice for those who need higher nicotine levels without the harshness. Nic salts pair well with low-power pod kits, giving a more discreet and comfortable vaping experience.
UK TPD Regulations for E-Liquid
In the UK, all liquid for vape products containing nicotine must comply with the Tobacco Products Directive (TPD) regulations. These rules ensure product safety, quality, and clear consumer information.
Key requirements include:
- 10 ml bottle limit for nicotine-containing e-liquids.
- Maximum nicotine strength of 20 mg/ml.
- Child-resistant packaging to prevent accidental access.
- Clear labelling with ingredient lists, nicotine content, and health warnings.
- Product testing to verify safety and compliance before sale.
For vapers who prefer larger bottles, shortfills are the legal workaround. These nicotine-free e-liquids come in 50 ml or 100 ml bottles, with space to add nicotine shots for your desired strength. Shortfills are popular for their value and convenience, especially among frequent vapers.
At Vape and Go, every product meets TPD regulations. Whether you choose 10 ml bottles or shortfills, you can enjoy vape liquid next day delivery across the UK so you never run out of your favourite flavours.
Why Choose Vape Juice / Vape Liquid / Vape E-Liquid?
Choosing the right vape liquid is about more than just flavour — it’s about finding an e-liquid or e-juice that matches your vaping style, nicotine needs, and device setup. At Vape and Go, our range is designed to give every vaper the perfect match for taste, performance, and budget.
- Wide Variety of Flavours – Explore fruity blends, creamy desserts, refreshing menthols, rich tobaccos, and drinks-inspired options.
- Customisable Nicotine Strengths – Choose from nicotine-free 0 mg to high-strength 20 mg e-liquids.
- Choice of VG/PG Ratios – Optimise for flavour intensity, vapour production, or a balanced throat hit.
- Compatible with All Devices – Suitable for both mouth-to-lung (MTL) and direct-to-lung (DTL) vaping styles.
- Cost-Effective – Take advantage of multi-buy deals and value-packed shortfills.
- TPD-Compliant & UK Legal – Every product meets strict UK safety and quality standards.
How to Choose the Best Vape Juice for Your Needs
Finding the right vape juice comes down to your vaping style, nicotine preference, and the type of experience you want. Whether you’re after bold flavour, a satisfying throat hit, or smooth clouds, matching your e-liquid to your habits will make all the difference.
Nicotine vs Nicotine-Free Vape Juice
Vape juice with nicotine is ideal for ex-smokers or those who still crave the nicotine satisfaction of traditional cigarettes. It comes in various strengths to suit different needs, from light hits to strong, cigarette-like sensations.
No nicotine vape juice is perfect for casual vapers, cloud chasers, or anyone who vapes purely for the flavour. It’s also a popular option for those gradually reducing nicotine intake.
By deciding whether or not you need nicotine, you can instantly narrow down your choices and focus on the vape liquid that matches your goals.
Vape Juice Nicotine Strength Guide
Choosing the right nicotine strength affects flavour, vapour feel, and throat hit. Here’s a quick guide to help match your e-liquid to your smoking history and vaping style:
| Strength |
Nicotine Level (mg/ml) |
Best For |
Throat Hit Level |
| Nicotine-Free |
0 mg |
Flavour chasers, cloud enthusiasts, or those quitting nicotine entirely. |
None – smoothest vape |
| Low |
3–6 mg |
Light smokers or casual vapers wanting a gentle nicotine hit. |
Mild |
| Medium |
9–12 mg |
Moderate smokers seeking a balanced flavour and noticeable satisfaction. |
Moderate |
| High |
18–20 mg |
Heavy smokers transitioning to vaping who need maximum satisfaction. |
Strong |
Selecting the right nicotine level ensures your vape juice UK delivers the experience you want — whether that’s smooth, cloud-filled inhales or a sharp, cigarette-like throat hit.
How to Choose the Right Nicotine Vape Juice & VG/PG Ratio
The VG/PG ratio in your nicotine vape juice has a major impact on flavour delivery, vapour production, and overall feel. Choosing the right blend depends on both your vaping style and your device.
- 50/50 blends – These offer an equal balance of VG (Vegetable Glycerine) and PG (Propylene Glycol), making them perfect for mouth-to-lung (MTL) vaping. They provide a clear flavour, a noticeable throat hit, and work best with low-power devices like pod kits or starter vape pens.
- High VG e-liquids – With 70% VG or more, these blends produce thick vapour clouds and deliver a smoother inhale. They’re ideal for direct-to-lung (DTL) vaping and require high-power sub-ohm tanks to perform properly.
Always match your VG/PG ratio to your device’s capabilities to avoid leaks, dry hits, or poor performance. If you’re looking for smoother, flavour-rich vaping without nicotine, check out our nicotine-free vape juice options for even more flexibility.
Vape E-Liquid Flavours
Choosing the right vape e-liquid flavour is one of the most exciting parts of vaping. At Vape and Go, our range spans desserts, fruits, menthols, tobaccos, and drinks-inspired blends — giving you endless options to explore. Whether you’re chasing sweet indulgence, a clean icy finish, or something bold and earthy, you’ll find the best vape juice UK options right here.
Fruity Vape Juice
Fruity vape juice UK flavours bring fresh, juicy taste in every puff. From sharp citrus to sweet berries and tropical blends, fruit e-liquids are perfect for all-day vaping and work well in both pod kits and sub-ohm tanks. Popular in 2025 are mango, watermelon, and mixed berry blends, loved for their balanced sweetness and refreshing exhale.
Fruity Flavours of Vape E-liquids at Vape and Go
Acai, Apple, Apricot, Banana, Blackberry, Blackcurrant, Blue Raspberry, Blueberry, Cherry, Citrus, Cranberry, Dragon Fruit, Grape, Grapefruit, Guava, Honeydew, Jackfruit, Kiwi, Lemon, Lime, Lychee, Mango, Melon, Mixed Berries, Orange, Papaya, Passion Fruit, Peach, Pear, Pineapple, Plum, Pomegranate, Raspberry, Rhubarb, Strawberry, Tangerine, Tropical Fruit, Watermelon
Dessert E-Liquids
Dessert vape liquids recreate the taste of cakes, pastries, and puddings — without the sugar or calories. These rich, indulgent flavours are perfect for an after-meal vape or as a sweet all-day option. In 2025, top picks include custard, cheesecake, and caramel, thanks to their smooth, creamy inhale and decadent finish.
Dessert Flavours
Apple Pie, Biscuit, Cake, Caramel, Cereal, Cheesecake, Cookies, Crumble, Donuts, French Toast, Graham Cracker, Honey, Ice Cream, Icing / Frosting, Jam, Maple Syrup, Pancake, Pastry, Peanut Butter, Popcorn, Popsicle, Rice Pudding, Shortcake, Sorbet, Toast, Waffle, Yogurt, Butterscotch, Chocolate, Cream, Custard, Fudge, Marshmallow, Sherbet, Sugar, Syrup, Taffy, Toffee
Menthol & Mint Vape Liquids
Menthol and mint e-liquids deliver an icy, refreshing hit that’s ideal for vapers who want a clean, cooling finish. Perfect as a palate cleanser or for mixing with fruit flavours, they also provide a crisp throat hit that enhances the vaping experience. Trending in 2025 are pure peppermint and icy fruit fusions.
Menthol & Mint Flavours
Menthol, Mint, Peppermint, Spearmint, Eucalyptus
Tobacco Vape Juice
Tobacco vape juice is the go-to choice for ex-smokers or anyone seeking a familiar, earthy flavour. Many blends now feature subtle notes of caramel, vanilla, or nut for added depth and smoothness. In 2025, classic tobacco and nut-infused varieties remain strong favourites among MTL vapers.
Tobacco Flavours
Tobacco
Drinks & Unique Blend E-Liquids
From coffee to cola, drinks-inspired vape juice UK flavours bring barista favourites and fizzy treats to your vape. Unique blends combine drinks with dessert or fruit notes for creative, layered profiles. Best-sellers in 2025 include iced coffee, rum & cola, and mojito — offering both refreshment and complexity.
Drinks & Unique Flavours
Bubblegum, Candy Floss, Coffee, Cola, Elderflower, Energy Drink, Fizzy / Soda Pop, Ice / Slush, Lemonade, Milk / Milkshake, Mojito, Rum, Tea, Whisky, Almond, Aloe Vera, Aniseed / Liquorice, Cinnamon, Ginger, Hazelnut, Nut, Pecan, Pistachio, Vanilla, Walnut
See all available vape liquid flavours:
dessert e liquidsberry fruits e liquidsother fruits e liquidschocolate e liquidsdrinks e liquidsspices, nuts and herbs e liquidstobacco e liquids
Best Vape Juice Brands in the UK
When it comes to vape juice brands, Vape and Go stocks only the highest-quality options to give you the best vape juice UK experience. Each brand in our collection is carefully selected for flavour quality, consistency, and compliance with UK safety standards. Whether you’re after fruity blends, decadent desserts, or cool menthols, these names deliver flavour and performance you can trust.
- Hayati E Liquids – Known for bold, full-bodied flavours and consistent vapour production, ideal for all-day vaping.
- Elux E Liquids – A favourite for smooth, balanced blends with a wide variety of flavour profiles.
- Crystal E Liquids – Popular for clean, intense flavour delivery and high-quality formulations.
- Elfliq E Liquids – The bottled e-liquid version of Elf Bar’s best-selling disposable flavours.
- Vampire Vape E Liquids – Makers of the iconic Heisenberg flavour, with a strong UK following and diverse range.
- Heisenberg E Liquids – A cult classic flavour profile combining fruit and menthol for a unique vaping experience.
- Bar Juice E Liquids – Replicates the taste of popular disposable vape bars in a refillable e-liquid format.
- Riot E Liquids – Known for punchy, innovative blends including hybrid nicotine formulations.
- Lost Mary E Liquids – Smooth, sweet, and flavour-packed, inspired by their hit disposable range.
- IVG E Liquids – Award-winning UK brand offering everything from sherbet fizz to creamy dessert profiles.
These best vape juice UK brands cover every flavour category, VG/PG ratio, and nicotine strength, ensuring you can find the perfect match for your taste and device.
Vape Juice Bottle Sizes & Types
Choosing the right bottle size and blend for your vape juice can make a big difference to your vaping experience. At Vape and Go, we offer options for every style and preference.
- 10 ml TPD-Compliant Bottles – Designed for nicotine-containing vape liquids, these meet UK regulations for maximum nicotine strength (20 mg/ml) and safety standards. Perfect for everyday use and easy to carry.
- 50 ml & 100 ml Shortfills – Nicotine-free vape juice supplied in larger bottles with space to add nicotine shots. Ideal for vapers who want better value, more flavour variety, and control over nicotine strength.
- High VG vs 50/50 Blends – High VG e-liquids (70% VG or more) create thick vapour clouds and a smooth inhale, ideal for DTL (direct-to-lung) vaping. 50/50 blends deliver balanced flavour and throat hit, perfect for MTL (mouth-to-lung) devices like pod kits.
Why Buy Vape Juice from Vape and Go?
When you’re looking for the best vape juice UK, Vape and Go is your trusted source for quality, value, and service.
- Unbeatable Multi-Buy Deals – Mix and match your favourite vape juice brands while saving money.
- Free UK Delivery on Orders Over £35 – Fast, reliable shipping to keep you stocked up without extra cost.
- TPD-Compliant Products – Every e-liquid meets strict UK safety and quality standards.
- Trusted by Thousands – Our 5-star Trustpilot reviews highlight our commitment to top-quality products, fast delivery, and excellent customer care.
Whether you’re stocking up on your favourites or trying something new, Vape and Go makes it easy to find premium vape liquid at the best value.
Key Takeaways on Vape Juice & E-Liquid in the UK
- Vape juice, vape liquid, and e-liquid are all terms for the same product – the liquid that powers your vape device.
- Available in nicotine and nicotine-free options to suit ex-smokers and casual vapers alike.
- UK TPD regulations limit nicotine e-liquids to 10 ml bottles and a maximum of 20 mg strength; shortfills provide larger, nicotine-free options.
- Choose your VG/PG ratio based on vaping style – 50/50 for MTL, high VG for DTL and cloud chasing.
- Flavour options include fruits, desserts, menthols, tobaccos, drinks, and unique blends, with hundreds of choices available.
- Top vape juice brands like Hayati, Elux, Elfliq, Vampire Vape, Riot, and IVG offer reliable quality and flavour consistency.
- Vape and Go provides multi-buy deals, free UK delivery over £35, and fully TPD-compliant products.
Whether you’re brand new to vaping or a seasoned pro, these FAQs cover the most common questions about vape juice, vape liquid, and e-liquid so you can vape with confidence.
