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- Salman Essap
Salman Essap
Founder & CEO at Vape and Go
Salman Essap is the Founder and CEO of Vape and Go. Since establishing the company in 2018, Salman has been dedicated to providing adult smokers with high-quality, smoke-free alternatives, ensuring that every product meets the strictest UK safety standards. He oversees the strategic direction of the business and serves as the chief reviewer for all educational content on the site.
The Journey: From Smoker to Industry Leader
Salman’s journey into the vaping industry is rooted in his own personal experience. In 2016, after more than a decade of smoking traditional cigarettes, he began looking for a less harmful, smoke-free alternative. He successfully made the switch to vaping, but quickly realized how confusing and overwhelming the market could be for beginners trying to navigate complex devices and unfamiliar terminology.
Driven by a desire to make the transition easier for other adult smokers, Salman founded Vape and Go in 2018. His goal was simple: to create a trusted platform where customers could find reliable advice, transparent information, and premium products all in one place.
Ensuring Quality and Compliance
As CEO, Salman takes a deeply hands-on approach to the business. He doesn’t just manage operations; he is heavily involved in product procurement and quality control. Salman works closely with leading global manufacturers to ensure that every e-liquid, vape kit, and disposable device listed on Vape and Go is fully tested, authentic, and strictly compliant with the UK’s Tobacco and Related Products Regulations (TRPR) and MHRA guidelines.
Evidence-Led Content & Education
To guarantee that Vape and Go customers receive accurate and responsible information, Salman personally authors and oversees the educational content on the platform. Acting as the site’s Chief Reviewer, he leverages his years of practical industry experience to ensure that all buying guides, product reviews, and blog articles are factual, up-to-date, and free of misinformation.
Salman’s content strategy focuses entirely on practical, real-world advice designed to help adult smokers make informed decisions, cutting through industry jargon to provide clear and reliable guidance.
Commitment to a Responsible Vape Market
Beyond retail, Salman is a strong advocate for a highly regulated and responsible vaping sector in the UK. Under his leadership, Vape and Go operates with zero tolerance for underage sales, utilizing rigorous, industry-leading age verification processes to actively prevent youth access to vaping products.
Furthermore, Salman is committed to addressing the environmental challenges within the industry. He actively champions WEEE (Waste Electrical and Electronic Equipment) compliance within the business, promoting responsible disposal and recycling of vape devices to help reduce the industry’s carbon footprint.